Moore Announces Retirement of Executive Board Member and Industry Leader Geoff Peters

Company honors Peters as a fundraising pioneer, industry champion, and dedicated mentor whose impact will be felt for years to come.

WASHINGTON (December 29, 2025) — Moore, a leading constituent experience management (CXM) company, today announced the retirement of board member and former Moore president Geoff Peters. A pioneer in the direct marketing industry, Peters has helped raise billions of dollars for purpose-driven organizations and mentored many of the leaders shaping the sector today.

Peters’ career includes decades of contributions to the nonprofit fundraising field. He has received some of the industry’s most notable honors, including Lifetime Achievement Awards from multiple publications, the Max Hart Award from the Direct Marketing Association, Public Service Awards from the National Catholic Development Conference and the Direct Marketing Association of Washington, and recognition on The NonProfit Times Power and Influence Top 50 list.

In addition to his work in fundraising, Peters is an accomplished attorney who has led pro bono litigation on behalf of nonprofits across federal district courts, the 8th, 11th, and DC Circuit Courts of Appeal, and the Supreme Court of the United States.

Peters joined Creative Direct Response (CDR) in 1993, guiding the company through major growth in clients, technology, and global expansion into 26 countries. Moore acquired CDR in 2011, and as the company grew, Peters became president of Moore, overseeing the development of its agency solutions. In 2019, he transitioned from managing the company to serve as chairman of the executive board, focusing on product innovation and the advancement of neuroscience to benefit clients and the missions they serve.

“Geoff’s leadership has been a pioneer in our industry and Moore,” said Gretchen Littlefield, CEO of Moore. “His guidance has helped raise billions of dollars for organizations improving lives around the world, and his dedication to developing future leaders has strengthened the entire sector. Geoff’s commitment to service will continue to influence Moore and the missions we serve.”

“Serving the nonprofit sector has been one of the great privileges of my life. I have been fortunate to support extraordinary missions and to help guide the next generation of professionals who will continue this work,” Peters said. “My years with Moore have been deeply rewarding, and I am proud of the company’s commitment to our clients’ success. The colleagues I leave behind are exceptional advocates, and I know they will lead our clients confidently into the future.”

Peters lives in Sonoma County, California, where he will enjoy his olive farm and continue serving his local community, including through board service and training civilians as first responders during emergencies.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. Moore is the largest marketing, data, and fundraising company in the country serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Moore combines its strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Its omnichannel solutions are powered by ongoing investment in next-generation artificial intelligence and machine learning that deepen constituent relationships and create transformational growth. To learn more, visit wearemoore.com.

Media Contact
Mac McKeever
mmckeever@wearemoore.com
207-841-6110