Turn Supporters into Storytellers with STORYconnect 

Storytelling builds trust, deepens emotional connection, and brings missions to life. Yet for many organizations, collecting first-person stories at scale remains a persistent challenge. Stories are often scattered across teams and channels or never captured at all. Legal uncertainty around usage rights slows momentum, and producing video content can feel time-consuming, expensive, or simply out of reach. These barriers add up quickly, even as the demand for relatable, shareable content continues to grow across every channel. 

A more structured approach to story collection can change that. By intentionally capturing voices from the people closest to your mission, including donors, volunteers, advocates, board members, patients, or alumni,  can turn supporters into storytellers. Their perspectives become central to your communications, helping your organization show impact through real human experiences rather than one-off anecdotes. 

STORYconnect is designed to support this shift by automating story collection and simplifying how content is gathered, organized, and shared. The platform makes it easier to collect supporter-submitted video, photo, and written content without adding operational burden. Automated video submissions, built-in permission tracking, and centralized content management help teams collect stories efficiently. One of the biggest barriers to using supporter-generated content is legal risk. STORYconnect solves this with built-in permissioning that automatically tracks content usage rights and approvals, creating a permission database that provides clarity and peace of mind for marketing and communications teams — reducing uncertainty and enabling faster, more confident publishing. 

Once stories are collected, they are stored in a centralized Content Library that serves as an asset management hub for centralizing content across fundraising, advocacy, volunteer, and engagement efforts. Teams can organize, edit, and share assets across fundraising, advocacy, volunteer, and engagement campaigns while tagging, packaging, bulk uploading, and social sharing capabilities make it easier to distribute content at scale. Adopting a consistent, mission-first approach to story collection lets you replace one-off campaigns with an ongoing storytelling engine that builds trust, humanizes impact, and strengthens emotional connections over time. 

Learn more about how STORYconnect can support your storytelling efforts at moore.com/STORYconnect